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Agency: BSTREET Communications, Role: Assistant Art Director / Designer

THE ASK


With the 2010 Winter Olympics taking place on Canadian soil, Wonder needed a strong campaign that would leverage the Games while still appealing to “Mom,” as well as Wonder’s core demographic: kids!

THE SOLVE


A comprehensive POS campaign featuring children participating in a variety of winter sports. In addition to the standard corrugate display, a single and double stack shroud display was developed. The shrouds were easily deployed on the store floors and could be configured in several different 2- and 3-way shoppable arrangements. A portion of the proceeds from every loaf sold was donated to charities aimed at encouraging kids to be active through sport.

THE RESULTS


The overall campaign and innovative shroud display earned POPAI gold, and continued to be implemented as standard elements for future campaigns.

Agency: BSTREET Communications, Role: Assistant Art Director / Designer

Agency: BSTREET Communications, Role: Assistant Art Director / Designer

Agency: BSTREET Communications, Role: Assistant Art Director / Designer

Agency: Match Drive, Role: Art Director

Agency: Match Drive, Role: Art Director

Agency: BSTREET Communications, Role: Assistant Art Director / Designer

Agency: Match Drive, Role: Art Director

THE ASK


The Royal Ontario Museum was looking to develop a new permanent gallery to showcase some of the best and most interesting specimens from their vast natural history collection.

THE SOLVE


The Schad Gallery of Biodiversity combines traditional scenic dioramas with contemporary lines and clean design inspired by modern art galleries. The exhibit was structured around the “spine;” a series of 5 connected 360-degree glass display cases that snake throughout, each focused on one or more specific aspects of biodiversity. Along the surrounding walls are additional displays focused on 7 distinct ecosystems including a saltwater aquarium and leafcutter ant colony!

THE RESULTS


The 10,000 square foot gallery is a stunning addition to the ROM which will continue to delight visitors for years to come.

Agency: Reich+Petch Design International, Role: Designer

Agency: Entro Communications, Role: Designer

Agency: Entro Communications, Role: Designer

Agency: Reich+Petch Design International, Role: Designer

Agency: Match Drive, Role: Art Director

THE ASK


When KFC discovered a previously lost copy of Colonel Sanders’ secret recipe book in their vaults they also uncovered a unique opportunity. An opportunity to gain traction in the competitive QSR sandwich market with an inimitable new menu item: authentic pulled pork made with the Colonel’s own secret BBQ sauce.

THE SOLVE


In order to drive trial and push this menu offering into consumers’ consideration state, outward facing POP at-restaurant was focused on awareness while elements inside leveraged price point to drive conversion. The creative featured prominent taste appeal supported by rustic southern-inspired textures and custom typography.

THE RESULTS


The creative was extremely well received by the client and is currently held as the Gold Standard for on-site POP.

Agency: Match Drive, Role: Art Director

Agency: Match Drive, Role: Art Director

Agency: Match Drive, Role: Art Director

Agency: Match Drive, Role: Art Director

THE NEED


The Canadian Olympic Committee’s logo was failing. A dated and static design, the logo was not effectively communicating the passion and excitement of sport. Even worse, the lack of negative space rendered the logo essentially unreadable at small sizes or moderate distance (such as those frequently used for Olympic television broadcasts).

THE SOLVE


The new proposed design’s bold shapes and curved lines are much more dynamic and engaging. Interplay of positive and negative space form both the Maple Leaf and Olympic Flame in Canadian red, white and Olympic gold.

Agency: Match Drive, Role: Art Director

Still want more? See some examples of Linears + Sketches